Process
A seven-step process that ships in 3–6 weeks.
No mystery, no missed deadlines, no surprise invoices. Here's exactly what we do and when.
Discovery
A working call (60–90 min) to map your goals, customer journey, top three competitors, and existing assets. We send back a written scope, a sitemap, and a fixed price within 48 hours.
Strategy & Sitemap
We design the page architecture as a knowledge graph: pillar pages, supporting clusters, neighborhood/service-area pages, and internal linking. This is the highest-leverage step for SEO.
Design
Mockups for the homepage and 2–3 key templates, plus a brand-aligned style guide. We revise until you sign off — typically 2 rounds.
Content
We write or refine every page's copy with intent and entity clarity in mind. AI-assisted, human-edited, never auto-published.
Build
Custom WordPress (or Shopify) build with schema markup, Core Web Vitals tuning, and bilingual support if needed. You see a staging URL throughout.
Launch & SEO
DNS cutover, redirects from the old site, sitemap and robots.txt, Google Business Profile sync, and submission to Search Console. We monitor closely for 14 days post-launch.
Care & Growth
Optional monthly care plans handle hosting, security, content updates, and ongoing local SEO. Most clients stay on a care plan because the site keeps earning.
Pricing for each scope is published in public on the pricing page. Curious how this process plays out for a specific industry? Browse our industry pages.
Frequently asked questions
How long does the full process take?+
Most small business projects run 3–6 weeks from kickoff to launch. Larger custom builds with integrations take 8–16 weeks.
Who writes the content?+
We do, with your input. You review and approve every page before launch.
Will I see the site before it launches?+
Yes. You'll have a private staging URL throughout the build.
What if I'm not happy with the design?+
We include 2 revision rounds per template. Major direction changes are rare because we lock visual direction in the design phase before any code is written.
Related
Ready to outrank everyone else in El Paso?
Free quote in 24 hours. We'll review your current site, your top three competitors, and exactly what it takes to win your category.