Real Estate · El Paso
Realtor websites that capture leads — not give them to Zillow.
IDX-powered, neighborhood-targeted, lead-capture-first websites for El Paso realtors and brokerages.
Most realtor websites in El Paso do one of two bad things: they look like 2014 templates that hurt the agent's brand, or they dump traffic into a generic IDX iframe that quietly sends every lead back to Zillow. We build a third option: a custom branded site, an IDX feed that captures leads on your domain, and neighborhood landing pages that rank for real local searches like "homes for sale in Eastlake" or "Upper Valley homes under $400k".
What's included
- Custom branded design — not an IDX skin
- IDX integration (iHomefinder, IDX Broker, Showcase, or direct MLS)
- Neighborhood landing pages with school data and market trends
- Home valuation lead form (CMA request)
- Mortgage calculator and buyer/seller resource pages
- Lead routing to your CRM (Follow Up Boss, kvCORE, Lofty, etc.)
- Bilingual English/Spanish if needed
- SEO and schema markup (RealEstateAgent, RealEstateListing)
Neighborhood SEO is where the volume is
Generic searches like "El Paso realtor" are dominated by Zillow, Realtor.com, and Redfin. You will not outrank them. But "Eastlake homes for sale", "Upper Valley realtor", and "horizon city new construction" are absolutely winnable — and we build dedicated landing pages for every neighborhood and ZIP you target.
See the full service area list for the neighborhoods we already have content patterns for.
What it costs
Realtor sites start at $900 and scale to $3,000+ depending on IDX provider, number of neighborhood pages, and CRM integrations. See the pricing page for breakdowns, or read about our full realtor service offering.
Frequently asked questions
Do you set up IDX/MLS feeds?+
Yes — we integrate iHomefinder, IDX Broker, Showcase IDX, and direct MLS feeds depending on your board and budget.
Can the site capture leads instead of sending them to Zillow?+
Yes. The whole point is that buyers search your domain, see listings, and submit inquiries directly to you — not Zillow or Realtor.com.
Do you build neighborhood pages?+
Yes — neighborhood and ZIP landing pages with school data, market trends, and active listings are part of every realtor build.
Will the site comply with NAR and TREC rules?+
Yes — we follow NAR fair-housing and TREC advertising guidelines, including required disclosures and broker information.
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Ready to outrank everyone else in El Paso?
Free quote in 24 hours. We'll review your current site, your top three competitors, and exactly what it takes to win your category.