Answer
Should my El Paso website be bilingual (English/Spanish)?
In El Paso, yes — for most consumer-facing businesses a properly translated Spanish version measurably increases conversions and rankings. Use real translation, not auto-translate overlays.
At a glance
- El Paso is over 80% Hispanic
- Many service buyers research in Spanish
- Use separate, indexable Spanish pages — not overlays
- hreflang tags tell Google which version to serve
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