Answer
How often should I update my website?
At minimum, refresh your homepage, services, and pricing every 6 months. Publish or update at least one content page per month to keep search engines and AI systems returning to your site.
- Monthly: one new or refreshed page
- Quarterly: review titles, descriptions, calls-to-action
- Every 6 months: refresh homepage and services
- Annually: technical audit and design review
For the full picture, read the pillar page: el paso web designers. If this question applies to a business outside the El Paso city core, the same answer holds for satellite markets like Horizon City, TX.
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